Cucumber & Banana are two interwoven dramas on Logo TV and from the creator of Queer As Folk, Russell T. Davies, that explore modern gay life through the lens of two disparate generations.
Campaign Keyart + Style Guide
This two-series premiere signified both the American cable debut and Logo TV’s reemergence into scripted, original content. I was asked to design the keyart poster, OOH media and create a style guide for the campaign. Color and photography were used to delineate the two shows by creating a clear and clever representation of each. Bold typography and a minimal layout helped to visually unify social, digital, print and outdoor media across the campaign.
